My speciality is working with mid-sized companies that are seeking to launch a new product, need help managing an expanding brand portfolio, or want to realign their overall business identity. But it doesn't end there. My success has translated into increased bottom-line profits, increased product awareness and customer loyalty.

Featured Project

• Goal: Broaden Awareness of Established Brand

  SLS3 started in 2008 when the idea of compression for athlete racing and recovery was just emerging. With a background as European professional athletes, and having relocated to Southern California to train and compete, SLS3 quickly realized there was a growing need for American athletes to have access to compression wear. The SLS3 business has continued to grow – first with Compression Sox, then Compression Sleeves and Compression Tights. Now, SLS3 has launched a full line of apparel for training and racing that they want to offer on a wider retail level.

• Strategy: Increase Consumer Awareness and Loyalty

  Balancing a strong direct outreach to consumers through expos and events, SLS3 is going directly to the consumer. At the same time, they are utlizing existing strategic alliances, pro athlete endorsements and team athlete enthusiasm. Read More