Branding through Websites, Blogs and Social Media

Success through restructured web identity and strengthened social media.Often, with small and mid-sized companies, their website prescence is the most valuable resource to create a brand identity and promote their product or service.

But often, it is outdated or the content is poorly laid out. Working within a framework of successful web analysis and web strategies, I help update the web prescence to include clear messaging, clean, contemporary product imaging and concise, easy to understand services and company information that is backed by a strong value proposition and enticing call to action.

Alternativeedge.net - Before and After

The original site was dated and drab. There was no strong call to action and very little about the patient community that supported this business. The overall feel of the old site was disorganized and unappealing.

With a totally new design and clearly laid out content, the client's business information is easy to obtain. A strong community feeling has been created around this business and a strong value propositon has been highlighted by having compelling information throughout. Plus, the addition of athlete patient profiles on a separate page has become one of the most popular pages!

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Ellsworthbikes.com - Before and After

Imagery used to promote the triathlon bike was completely updated. New descriptive copy was written to make this bike appeal to the athlete that seeks to stand apart from the field. The emphasis on Design, Craftsmanship, and Performance were key talking points that supported the value proposition.

With overhauled bike specs such as Zipp wheels, new photography was taken to enhance the imagery. The resulting web pages showcasing this bike, as well as the road and cyclo-cross bike elevated the sense of perception which also tied to the print catalogue.

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Additional Case Studies: Strengthened Branding through Website Restructuring and Redesign

• Tri-swim.com - Before and After

  With an expanding brand portfolio, SBR Sports, Inc. benefited from a new website design and brand restructuring. Originally aligned with women, the new site was created with more balanced male/female imagery, including contemporary, clean images of health and fitness. The brand portfolio was given distinct characteristics and associations as they were highlighted throughout the site with athlete feedback, event promotions, retail relationships, FAQ's and strategic alliances.

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• SportPerformance.com - Before and After

  Working with a growing business that wanted to distinguish itself as more than a community general fitness facility, the goal was to position the Sport Performance Institute as the leading Southern California sport specific training center. The redesign and restructured website looked modern and contemporary. The animated header banner conveyed energy, excitement as it featured an elite athlete client. Each individal sport specific training program was highlighted throughout the site, as well as athlete biographical information, customer testimonials, trainer bios, plus additional content such as nutrition and training information.

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