Print Services

  • Press Releases
  • Catalogues
  • Product White Papers
  • Custom Product Packaging
  • Print Advertising
  • Business Cards
  • Postcards
  • Brochures
  • Stickers, Decals
  • Vertical, Horizontal Banners
  • Large Format Exhibit Displays

Project Sample

Print Strategies

A three part print ad series emphasized the three key profit areas of a bike retailer: Fit, Service and Brands. Each ad "call to action" was tailored to these areas. Results: The retailer was positioned as the leading source for both prospects and loyal customers. They were systematically reminded of the reliability and availability of products and services as business grew in each of these sectors.

Print Marketing Strategy

  • National Advertising When orchestrated with other marketing strategies and overall website messaging, a small or mid-sized business can benefit from National advertising, both for a wider brand awareness as well as "advertorial" content. National exposure not only reaches a wider group of prospects, but drives business to the local retail partners as well as the business website and thereby increases the opportunity to convert prospects into customers that can ultimately boost bottom-line sales.
  • Direct Mail Starting with a verified up-to-date targeted mailing list, postcards, brochures, flyers and promotional DVD's can reach prospects and loyal customres and serve as a friendly 'reminder' of your product or service. They can include enticements such as coupons, special limited offers, and other compelling promotions that drive traffic to your website, your business or to retail partners.
  • Local Advertising Whether through co-op advertising with alliances in a number of targeted regional markets, or integrated messaging taken from the overall company identity, local advertising can be both affordable and successful at driving sales when it is supported through community events, local outreach, and local retail partners. It can boost loyalty with existing customers while converting prospects into profits.
  • Collateral Brochures, catalogues, business cards, white papers, press kits, media releases, flyers, all work in tandem and convey an identity that strenghtens the value proposition.

The Most Effective Projects

The Old Adageis true - successful marketing is done in "threes". Often, clients will try a print ad or marketing idea once and then go in full retreat because they felt it didn't work.

Consistent, methodical advertising is necessary for any brand to have a chance in taking hold of the consumer consciousness.

Three Part Ad Campaign

When asked to launch a new triathlon bike line extension for an established bike manufacturer, it was decided to run a three part campaign that emphasized value, design, performance while tying into to athlete identity.